Our Roots


In 2018 on a stormy Saturday evening, two parents had experienced a particularly treacherous few hours settling their two young children into bed. They returned to their sofa weary eyed but determined to watch ‘that film’ together that they’d been promising each other they’d do for weeks!

The film was ready, the logs were slowing burning in the fire and they sunk into the sofa, BUT they wanted something to snack on, something sweet & something ‘snacky’.

They had pyjamas on and the thought of going outside was not an option!

One of them went to the cupboard, opened it sighed and closed it again. ‘It’s so frustrating that you can’t just order nice treats like you can order a pizza’ Holly said to Lee…..and that’s where it all began.

Sugar Crave was founded by two parents that needed a pick me up, a little treat for themselves after a long day with the kids.


The brand is passionate about bringing convenience to consumers; bring you sweets to your seats. Enabling you to order treats when you really want them and getting them to you at super fast speeds.

The brand launched in Shropshire and the sweets were packed and delivered by the founders Lee & Holly whilst running the business around their young family.


Sugar Crave has expanded in quick succession and now covers over 23,000 postcodes in 6 branches. They have drivers in all locations who always deliver with a smile on their face and sweet packers at their HQ whom work hard to ensure the sweetie goodness is instilled within every box.


Deliveries are available within the hour to any of the covered postcodes Tues-Sun 5:30-9:30pm (until 11pm on Saturdays). Their aim is to become a household recognised brand with Lee adding ‘We want everyone to be able to experience having treats delivered when they want them, it’s just like ordering a Chinese but sweets’.

The brand work hard to ensure customers are happy with their orders, and have established an excellent customer feedback record, they want to deliver the treats their consumers crave and are working hard to ensure they can deliver that.

Sugar Crave are passionate about great packaging and guarantee where possible all items are fully recyclable and plastic is kept to a bare minimum.